Where to Watch the September, 2026 Apple Meeting – There will soon be another Apple event, but it will probably feel a little different from the legendary September events. It’s the first Apple event since CEO Tim Cook left, and it may be the first opportunity for the public to see how John Ternus, the company’s new CEO, can take over.
On September 9 at 10 a.m. Pacific (1 p.m. Eastern), the event will be webcast live. The stream is available for viewing on this page, as well as on Apple’s website and YouTube channel. Additionally, Apple will broadcast the event on its Apple TV+ streaming service and Apple TV devices. Almost everyone is anticipating news about Pro-level iPhones and a long-awaited Apple foldable device due to leaks and rumors.
Instead of holding live presentations since the Covid epidemic, Apple has invited staff and journalists to the company’s campus to view taped footage of all of its product releases. Reporters from WIRED will be on the scene, and you can keep up with everything on our live blog, which will launch on the morning of the event. Following the event, WIRED will provide you with a summary of all the announcements made by the corporation.
What to Anticipate
The event is generally anticipated to be the moment Apple officially reveals its long-rumored foldable iPhone, thanks to leaks from sites like Bloomberg. With estimated costs of about $2,000, it will undoubtedly be expensive.
Additionally, Apple is anticipated to concentrate on high-end products, primarily the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4. This implies that Apple might postpone the release of its entry-level iPhone 18 until the spring of 2027. The decision is probably the result of higher production costs and restricted product availability brought on by the ongoing memory crisis. Additionally, it’s an attempt to generate excitement for Apple’s more upscale—and costly—products and possibly persuade consumers to enrolll in the company’s new iPhone leasing program. The mid-tier iPhone 18e and a second-generation iPhone Air are probably going to be present during that spring event.
Although Apple’s much-discussed AirPods Pro with cameras—which are intended to serve as Siri’s “eyes” for AI-powered visual assistance—may be postponed until later this year or 2027, new AirPods may also be in the works.
You might have to wait a little longer if you’re looking for new Macs, iPads, or home appliances. Apple may unveil new home goods, a new iPad Mini, and new MacBooks at events in October, but it did introduce a new Mac Mini and Mac Studio at the end of August.
Unconfirmed sources indicate that Apple will open iPhone preorders on September 12, one day later than normal, in remembrance of the 9/11 victims. This is relevant to snatching devices immediately once Apple reveals them this week. The corporation will probably release the final, official versions of its software, including as iOS 27 and macOS 27, the following week.
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