Video games were a failure for Netflix. It is currently attempting to promote them. – A live event featuring Rockstar and Take-Two Interactive, the publishers and developers of the much awaited Grand Theft Auto VI computer game, will be streamed by Netflix later today. This is the third official trailer for Grand Theft Auto VI: An Extended Look, which will launch on November 19.
However, in contrast to the previous two trailers, this longer version will only be available on Netflix at first, before spreading to other social media sites like YouTube six hours later. (Let’s face it, somebody will upload the feed online right away after ripping it.) Beginning on August 27 at 3 p.m. Eastern (noon Pacific), subscribers can watch the stream live on Netflix. WIRED will also provide an overview of the key lessons learned during the event.
This cooperative prank comes after a week of hacker leaks and player outrage over Rockstar’s choice to not include physical disks with the game. At first, the hackers claimed that the leaks—which included gameplay and plot details for Grand Theft Auto VI—were an effort to persuade Rockstar to release actual disks. However, the hackers soon changed their focus to gathering money in return for additional disclosures. In a statement posted on X, Rockstar said that the team found the leaks to be “heartbreaking.” Additionally, it stated that the business is “excited for everyone to see the extended look.”
This marketing spectacular is a unique partnership. Isn’t Grand Theft Auto VI large enough for Rockstar to sell it independently? Why Netflix, too? The streaming behemoth’s attempts to include games onto its platform have fallen short. The corporation debuted gaming in 2021 with popular mobile games like Grand Theft Auto: San Andreas, but they never truly took off because no one played them. Netflix recently closed two of its studios and has reduced its emphasis on AAA games. The platform aspires to enter the traditional gaming market even though it may not be able to do so.
It’s unclear which business is paying for the privilege; either Take-Two is paying Netflix for access to its 325 million customers, or Netflix is paying Take-Two for the exclusivity. In any case, it’s a smart move for both businesses, according to Joost van Dreunen, a professor at NYU Stern School of Business who teaches about the video game industry and writes the blog Super Joost.
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